About Melanie Hall
Melanie Hall has a vast amount of experience creating cutting-edge media to disseminate mental health issues to the community. She created, produced, and directed the acclaimed “Face The Issue” Public Service Announcement (PSA) campaign. The campaign included seven animated PSAs featuring celebrity narrators including Nicole Kidman, Catherine Zeta-Jones, Halle Berry and others, and a website, www.facetheissue.com where people can go to find support for the issues covered by the campaign. The PSAs were featured on FOX, The WB, MTV, VH1, Lifetime, Spike Television, AOL, MSN.com and Yahoo!. The PSAs received recognition by The Prism Awards and various network news shows, and The New York Times claimed the campaign was “a model for what future communications with young people will look like.”
Hall also created the animated interactive application for UCLA’s “Internet Treatment Delivery of Parent-Adolescent Conflict Training for Families with an ADHD Teen: A Feasibility Study.” The animated shorts were the cornerstone of the study, funded by The Oppenheimer Foundation. The project examined the feasibility of Internet delivery of a Parent-Adolescent Conflict Training (PACT) program to families with an ADHD teen.
Hall’s interest in mental health began as a student at University of Colorado, where she volunteered as a therapist for a student-run rape and crisis hot line. After college she went on to write and produce the award-winning The Spot, the first original episodic series to be broadcast online. Subsequently, the creators asked Hall to write for their next online serial, Grapejam, and the success of both projects caught the attention of America Online, who hired her to write and produce Entertainment Asylum, AOL’s entertainment initiative. Simultaneously, iXL, a global strategic marketing company for Fortune 500 companies, recruited Hall to conceive and produce strategies for global brands such as FritoLay, Doritos, Yahoo!, Excite, Lycos, WebMD and Warner Bros. among others, in order to establish their Internet presence and compete in the online world.
Hall is also former President of ijane inc., the nonprofit production company responsible for the “Face the Issue” Campaign, which she co-founded with ijane CEO Jane Semel. Hall resides in Los Angeles, California.
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